Dove's campaign for real beauty has promoted a better body image for women. They are doing a great job of dispelling the notion of one kind of beauty. Why does society put so much importance on looks anyway?
Ilissa
In 2004, Dove launched the very successful Campaign for Real Beauty which features real women, not models, advertising Dove's firming cream. The advertisements focus on promoting real, natural beauty, in an effort to offset the unrealistically thin and unhealthy archetypal images associated with modelling. The sentiment is articulated quite strongly through their slogan "real women have curves" as well as the campaign's Web site, http://www.dove.us/#/cfrb/, which features quotes from each of the Campaign for Real Beauty models. The women share their perspectives on what real beauty is and why they wanted to be involved in the campaign. Read More>>>
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